Chanel vs. What Goes Around Comes Around: A Clash Over Luxury Resale
Photo by Kin Shing Lai on Unsplash A Vintage Dream or Trademark Nightmare On March 14, 2018, Chanel filed a complaint against What Goes Around Comes Around (WGACA) alleging that the company was selling counterfeit Chanel products and implying a marketing association with Chanel. WGACA is one of many luxury resale platforms inspired by the younger generation’s commitment to sustainable shopping habits. Many luxury brands have recognized the rising popularity of resale platforms and have...