Introduction The case of Louis Vuitton Malletier S.A. vs. My Other Bag, Inc. highlights the tension between trademark protection and freedom of expression. Louis Vuitton, a globally recognized luxury brand renowned for its high-end handbags and accessories, brought a lawsuit against My Other Bag “MOB,” a company that produces tote bags mimicking Louis Vuitton’s signature patterns alongside the phrase, “My Other Bag is Louis Vuitton.” This playful parody sparked a heated legal debate over...