The nature of college athletics drastically changed in July 2021 with the introduction of name, image, and likeness (NIL) deals permitting college athletes to receive compensation for their NIL. Over the past three years, college athletes have been featured in brand-deals, TV commercials, and social media campaigns. Top athletic brands such as Nike and Adidas, and leading technology companies such as T-Mobile and Amazon, now feature college athletes in its marketing campaigns. Since 2021,...