The Price of Comfort: Subscription-Based Car Features?
What are Subscription-Based Car Features? Auto manufacturers are experimenting with a subscription model for access to pre-installed features , such as heated seats or a parking assist system. Tesla limits the capacity of its batteries based on price point through software controls, even though all the batteries have the same physical capabilities. However, its attempts at recurring revenues from subscriptions have faced opposition from consumers. Subscription-based features have not...