Do you still call it Twitter? How Rebranding Affects Trademark Claims
Credit: rawpixel.com Introduction Even though it's been over two years since X changed its name from Twitter, the microblogging social media platform has yet to see the public buy into the rebrand. Online articles still write "formerly Twitter” to clarify, and many users still call posts “Tweets.” Even in casual conversation, “Twitter” remains the verbiage for 55% of daily users in the U.S. (and nearly 80% in the U.K.). Discarding the iconic name “Twitter” also came with financial...