The Battle Bust: Fortnite’s Inflated IP Landscape
“Where’re we dropping?” It is difficult to describe a cultural phenomenon of interactive entertainment that has dominated Gen Z and Gen Alpha culture quite like the video game Fortnite . Originally launched in 2017 as a collaborative story mode subtitled “ Save the World ”, developer Epic Games released the “ Battle Royale ” mode later that year, permanently altering the trajectory of modern gaming. While the “battle royale” format, in which players compete against each other until only one...