What’s In A Name? Bob Mackie and the Fight to Control One’s Name
Citation: JCPenney.com INTRODUCTION When news broke late last month that Bob Mackie, the legendary fashion designer, and JCPenney, the large American chain retailer, were collaborating on a clothing collection called “Mackie: Bob Mackie,” many were surprised by the announcement–including the designer himself. Bob Mackie, famous fashion designer who has dressed the likes of Cher, Dua Lipa, Dolly Parton and most recently Taylor Swift for the cover of her “The Life of A Showgirl Album,” is...