CPG and the Pivot to Health & Wellness Private equity and venture capital firms have long viewed  consumer packaged goods (CPG) as a viable target industry. CPG generally benefits from steady investment tied to predictable cash flows and defensible market positioning. The sector has seen a significant increase  in fundings recently as firms try to stabilize their portfolios. Beyond big-ticket deals, such as Blackstone’s acquisition of Jersey Mike’s  or PepsiCo’s acquisition of Siete Foods ,...