10 Designer Fashion Dupes That Look Like The Real Deal - SHEfinds Dupes: The New Viral Trend It starts with a scroll. A swipe through TikTok or Instagram reveals a flood of look-alike handbags, sneakers, and perfumes, each mimicking a luxury silhouette for a fraction of the price. Comment sections call them “ dupes ,” a once dismissive label that has evolved into a badge of clever consumerism. In a culture that values access as much as authenticity, owning a dupe has become a statement of...