Jacquemus and the Rise of Virtual Luxury: AI-Generated Marketing
Jacquemus The French luxury label Jacquemus is known for its imaginative marketing strategies that give the brand a unique aesthetic, distinctive from its competitors. The brand’s founder, Simon Porte Jacquemus, created a vision for the brand to utilize social media as its main marketing outlet. The label’s goal–to create a sense of community and strengthen human connection–is obvious to any visitor to the brand’s Instagram, which is simultaneously a business account and the founder’s...