Photo by Reuben Mansell  on Unsplash Glossier’s staggering $1.8 billion valuation  was not about factories or stockpiles of products. It was built on something less tangible: a clean pink aesthetic, a fiercely loyal online community, and a brand that felt deeply personal. SKIMS  grew from the same idea, turning cultural influence into profit. When Coty  bought a majority stake in Kylie Cosmetics  for $600 million , it wasn’t making a bet on makeup. It was investing in Kylie Jenner’s personal...