From Fashion to Fan: The Strategic Importance Behind the NFL’s New Fashion Licensing Deals
Photo by Mark Broadhead on Unsplash Background It is no secret that since its inception, football has been “America’s Game.” Super Bowl weekend is a holiday in and of itself. Watching the Super Bowl is no longer just about the game, but a who's who of celebrities and social media influencers in attendance. Former and current NFL players have become famous businessmen, team owners, social media personalities, and cultural icons. However, there is a new market of sport fans that are tuning in...