Photo by Vadim Sherbakov  on Unsplash Introduction Longhorns, Trojans, Bulldogs, and Buckeyes are just some of the logos and trademarks that are synonymous with the nation’s largest institutions of higher education. Countless clothing, memorabilia, accessories, and merchandise are manufactured every year with universities’ trademarks on them. With lucrative name, image, and likeness (NIL) contracts now permitted for college athletes, along with the expanded number of games in collegiate...