Photo by Zoshua Colah  on Unsplash When is a brand’s marketing ambition too bold? Prime Hydration’s recent dispute with the U.S. Olympic and the Paralympic Committee (USOPC) reveals the risks associated with navigating trademark protections. Prime is a line of energy drinks from Prime Hydration, LLC, largely promoted by internet personalities Logan Paul and Olajide “KSI” Olatunji following the product line’s release  in 2022. On July 19, 2024, the USOPC filed a complaint against Prime...