Photo by JV on Unsplash For decades, the NCAA enforced its amateurism rules with an iron fist and to the detriment of college athletes. In O'Bannon v. NCAA (2015), former UCLA basketball player Ed O’Bannon challenged a system that allowed the NCAA and its partners to profit from athletes’ likenesses while the athletes themselves received nothing. Similarly, in NCAA v. Alston (2020), the NCAA went so far as to cap even education-related benefits, and schools risked penalties for exceeding...