The Real Winner of the Super Bowl? Prediction Markets
Introduction The Seahawks raised the Lombardi Trophy and Bad Bunny dominated Sunday’s halftime stage, but the real winner from Super Bowl LX may be prediction markets. Kalshi, the leading prediction market, reported over $1 billion in trading volume on Super Bowl Sunday, which accounts for a 2700% year-over-year increase. Meanwhile, the American Gaming Association (AGA) predicted $1.7 billion placed in legal sportsbooks, which constitutes a 27% year-over-year increase. The recent...